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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

The Importance of a Strong Supporting Cast

Who Steps Up When You Can’t? The Importance of a Strong Supporting Cast

All businesses need star performers plus a skilled and well-rounded supporting cast that can carry the load or step in when key team members leave, get sick, or go on vacation.

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Take This Job and Love It

Take This Job and Love It

Employee engagement is critical to retention and to productivity. But what happens when employees are in jobs that are not consistent with who they are and what’s most important to them?

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Crafting Key Messages

Crafting Key Messages: The Heartbeat of a Successful Brand

With brand messaging, if it takes too long to get to the heart of the matter, readers simply move on. Keep it clear, keep it engaging, and watch your brand resonate. Here’s how!

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Break the Cycle of Procrastination: Here’s How

Break the Cycle of Procrastination: Here’s How

Having goals and action steps in writing makes determining daily and weekly tasks easier . . . and helps me avoid procrastination.

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Smart Strategies for Maintaining Balance as Summer Ends

Smart Strategies for Maintaining Balance as Summer Ends

Tips for managing support work for current clients while also keeping the business development pipeline active.

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There’s Power in Being Positive

There’s Power in Being Positive

Positive thinking and appreciative inquiry are ways of identifying and building upon what is working well within an organization, community, or relationship.

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Breathe New Life into Your Existing Content

Breathe New Life into Your Existing Content

Re-purposing existing content is a way to gain mileage for your content, reach new audiences, and reinforce your message without being repetitive.

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Does Your Brand “Go for the Gold?”

Does Your Brand “Go for the Gold?”

In what ways does your brand stand out from the rest? Are you “going for the gold” to make an emotional connection with your target buyers?

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You Might Not Be Able to Solve a Problem, But You Can Address It

You Might Not Be Able to Solve a Problem, But You Can Address It

Choosing NOT to address a problem is no different than failing to solve it, while addressing a problem, even if you fail, allows you to let go and move on.

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Ways to Overcome Content Block

Keep The Ideas Coming: Ways to Overcome Content Block

There are times when the ideas don’t flow or, if we have ideas, we can’t seem to find the words. Here are some “tried and true” ideas to overcome content block and keep the ideas coming.

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Is Anyone Hearing Your Message

Is Anyone Hearing Your Message?

The speed of life is no excuse for poor communication at work or at home. Being able to communicate is a vital skill.

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Lessons in Communication from the 4th of July

Lessons in Communication from the 4th of July

The Declaration of Independence shows us that the most effective communications include both facts and emotion.

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