INSIGHTS: KNOWLEDGE IS POWER.
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Will It Sell? Sometimes Innovation Alone is Not Enough
Ten years ago this week, I was blogging about “innovation.” I wrote, “what we need to encourage is innovation and commercial viability.” Ten years on, it’s still sage advice. Here’s that blog again. Enjoy!
No Surprises: Get It In Writing
When Barrel O’Monkeyz is working on a project, we don’t like surprises, nor do our clients, so we “get it in writing.” That way, we can all be on the same page about what the work will entail, how long it will take, who’s doing what, how much will it cost, and more.
The Right People for the Job: Employee Engagement Revisited
Post-Labor Day weekend seemed like a good time to reflect on work, employee engagement, and how hiring the right people for the job who are happy and passionate about their work affects your brand. The Barrel O'Monkeyz team consists of engaged individuals dedicated to...
Striving, Surviving, and Thriving Through COVID and Post-COVID
It’s been a while—at least around the start of COVID—since I reached out with an update. I’m glad to report that both the June household and Barrel O’Monkeyz is striving, surviving, and thriving!
Who Stands Out as a Stand-In?
As you go out into the world to represent your brand, who can you rely on to hold down the fort at home? Who’s your pinch-hitter? This is an important topic for leaders who attend or participate in tradeshows like the PPAI Expo premium show in Las Vegas or the SAAC...
Carving a Niche That Represents You
These days the marketplace is becoming saturated with new brands, and so many are approaching this problem by casting the widest nets and diluting their brand identity to hopefully appeal to new markets. It’s important to remember what makes your brand unique. I...
Give Them Reasons to Believe in Your Brand
The tools may change over the years, but the fundamentals of brand building do not. Your brand story depends on giving your customers reasons to believe you can deliver. Nowadays it’s easier than ever to get your message out there. Let’s take a look at a blog from a...
Summer Means More Time for Gaming
I’ll be the first to admit it, I like to game. I may not be as proficient as some of the younger gamers out there, but for a “seasoned” individual, I do pretty well. Have controller, will travel! Not surprisingly, summer is a popular time for gaming. The days are...
Taking Care of Business Means Taking Care of Self
To me, summer seems to be a more appropriate time to start thinking more about self-care. We tend to be more active. People are taking vacations. Farm stands and grocery stores are loaded with fresh veggies and fruit. If ever there’s a time to be more health...
It’s Summer. Do You Know Where Your Customers Are?
I’ve written before about the importance of keeping your foot on the marketing pedal during so-called “off-peak” times of year, such as over the Winter holidays and during the summer. The motto of the article to follow is “Don’t disappear just because you think your...
Tried, True and Not So Obvious Tips to Make Your July Fourth Cookout a Success
Happy 4th of July everyone! I hope you get to spend time with loved ones enjoying an awesome backyard cookout, family get-together, or maybe even a full-on videogaming adventure with friends across the miles (trust me, it’s a thing). I wanted to share these tips for...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
