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You Got My Attention, Now What?

You Got My Attention, Now What?

Companies spend a lot of time and money to get just the right look for their logo, website, and sales materials. The thinking is that by picking the right graphic, color, or design, you’ll capture the attention of your target customers and they’ll be unable to look...

Keep Your Messaging Simple, Smart, and People-Friendly

Keep Your Messaging Simple, Smart, and People-Friendly

At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a...

Build Your Better Team

Build Your Better Team

The rites of late winter are upon us. The Superbowl is over. Major League Baseball pitchers and catchers will be reporting to spring training soon. The days are getting longer, and warmer temps are with us more consistently here in southern California. My Dodgers...

Whether You Win an Award or Not, the Journey is Worth It

Whether You Win an Award or Not, the Journey is Worth It

It’s award season in the American entertainment industry. You can barely get through a news cycle without hearing about this actress, that producer, or some pop star talking about his or her craft and how simply being nominated for an award is an honor. NOTE: for...

What Can You Do in 2020 to Make the New Year Your Best Yet?

What Can You Do in 2020 to Make the New Year Your Best Yet?

I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and...

Holiday Spending: It’s Not Just for Retailers

Holiday Spending: It’s Not Just for Retailers

December is here, which means the holiday gift giving season is upon us. Retailers big and small have stocked their physical and virtual shelves with all sorts of goodies, gadgets, and other temptations for consumers, and all retail marketing is focused on one thing:...

How Gratitude is Good for Your Business

How Gratitude is Good for Your Business

Time flies when you’re having fun, which means summer has come and gone and the holiday season has snuck up on us once again. Thanksgiving is next week, and then we’re on to Hanukkah, Christmas, Kwanzaa, and other winter holidays before we hit the homestretch toward...

Google Analytics: What’s In it for Me and My Website?

Google Analytics: What’s In it for Me and My Website?

Ask any web developer or web marketer whether Google Analytics is important and you’re likely to get similar replies—something along the lines of “it’s important” or “you should do it” or “you need to have the data.” But as the owner or marketing leader for your...

Making the Case for Brand Consistency

Making the Case for Brand Consistency

In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous...

LET’S GET CREATIVE

Barrel O’ Monkeyz is a San Diego-based strategic marketing agency specializing in Sports and Active Lifestyle markets. We serve as a seasoned, outsourced marketing team for companies looking to ramp up sales and launch new products. Our barrel is full of talent and creative arms ready to prove we don’t just monkey around!