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Transparency Builds Customer Loyalty and Trust

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been...

After the Initial Idea, What Comes Next? Strategy, of Course

My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve...

Are You Growing Your “Brand Fans”?

Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on...

Do You Question the Norm?

Are you one of those business owners or managers that dares to question the norm? Do you wonder about changing things up in the workplace because you’re not convinced that doing things the same way you’ve always done them is good for business, employee morale, or...

Set Disruptors to . . . Win!

In Star Trek lore, a “disruptor” is a Klingon weapon that, as its name suggests, “disrupts” a target’s cell structure, either inflicting heavy damage to said target or vaporizing it. In business, though, disruption doesn’t relate to inflicting mortal wounds, but...

Be a Mentor: Share Your Expertise and Pay It Forward

Have you ever been a mentor to someone—and I don’t just mean have you ever given someone else advice (who hasn’t?). What I mean is have you ever truly mentored someone? Have you been that adviser, counselor, or guide to someone who’s just starting out or to someone...

Every Business Needs a Star Performer

Much has been written and said this week about how the New England Patriots are going to the Super Bowl again. Clearly, many fans outside of New England are suffering from “Patriots Fatigue” as it seems the Pats play in the Super Bowl practically every year. Well,...

Does Hard Work Always Pay Off?

We’ve been told from the time we could understand the spoken word that “hard work pays off” (or some variation on the theme). And while I’m not about to question the veracity of the statement—who am I to argue with such a truism—there are times when I begin to wonder...