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Build Your Better Team
The rites of late winter are upon us. The Superbowl is over. Major League Baseball pitchers and catchers will be reporting to spring training soon. The days are getting longer, and warmer temps are with us more consistently here in southern California. My Dodgers...
What to Expect of Influencer Marketing in 2019
Message from the King Monkey about Influencer Marketing Influencer marketing is when a brand leverages influencers—celebrities, well-known experts/authorities, target audience peers with large social media followings, bloggers, reviewers, and others—in its field or...
BOM Hits the Road for Networking Opportunities
I’m a firm believer that, tempting as it is, you simply can’t conduct all business from behind a desk or by phone or email. Sometimes you just have to get out and shake hands and meet people face-to-face. That’s why a few times each year this King Monkey hits the road...
When You’re Not There, Who Does The Work?
I’ve written a lot in this blog about how every team needs to have a star performer—a certain someone who always seems to step up at just the right time with an extra effort to propel you and your efforts forward. While I firmly embrace the idea of a star performer,...
Employee Engagement Starts with Recruiting Talent Passionate about Your Company Brand
I was watching a rebroadcast of the History Channel’s Forged in Fire the other day. In what is perhaps the least likely idea for a hit reality show ever, four bladesmiths compete in timed rounds of a few hours to forge workable blades and handles from scratch. Most of...
No Surprises: Get It In Writing
In all relationships, there are three truths: my truth (the truth as I see it); your truth (the truth from your perspective); and the “real truth” (something in-between your perspective and mine, which is probably much closer to reality). In personal relationships,...
Talking to Your Generation: How Consumers Respond to Marketing Content Differs Greatly by Generation
We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many...
Find Your Niche . . . and Scratch It
There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for...
Making the Case for Content Repurposing
If I had a dollar for every time I’ve seen a client’s eyes glaze over when I tell him or her that we’re going to be pushing out content—lots of content—on a weekly (or even more frequent) basis, I’d be a very rich man. No surprise there. Trying to wrap your mind...
Does Your Brand Have Influence?
Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the...
The Purpose Behind Your Brand: Why Are You In Business?
https://www.youtube.com/watch?v=kBfp1weWbPg WELCOME TO THE JUNGLE! It takes a team to achieve success and thrive in today’s busy world, and the Barrel O'Monkeyz team is filled with All Stars! Every so often, I like to highlight a member of the Barrel O'Monkeyz...
LET’S GET CREATIVE
Barrel O’ Monkeyz is a San Diego-based strategic marketing agency specializing in Sports and Active Lifestyle markets. We serve as a seasoned, outsourced marketing team for companies looking to ramp up sales and launch new products. Our barrel is full of talent and creative arms ready to prove we don’t just monkey around!
