Whether you’re a do-it-yourselfer or just looking to get and stay informed so you can talk shop with your in-house or outside team of experts, here are some essential tools of the trade (many of which are free) for inbound and digital marketing, social media, design, brand story-telling, and search engine optimization.

Inbound Marketing

  • Hubspot (inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers; Barrel O’Monkeyz partners with Hubspot to offer access to analytics and tools for our clients. Learn More)
  • Snippet (tool to help with developing rich content)

Know Your Audience

  • Quancast (get a better understanding of your audience that’s accurate, granular and real-time)
  • Google Trends (see what everyone is searching for and reading about)
  • Trendsmap (shows you the latest trends from Twitter, for anywhere in the world)
  • Google Alerts (Monitor the web for interesting new content based on topics and keywords you choose)
  • Survey Monkey (get the feedback you need with this online surveying tool)


  • Bitly (create short links and custom links that carry your branding across every device and channel)
  • Social Mention (track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time)

Website Development

  • WordPress (open source software you can use to create a beautiful website, blog, or app)


  • Pixler (online photo editing)
  • PhotoStory (create audiovisual presentations out of your photos and images)
  • Google Fonts (scan a wide range of free fonts – because typography is important)
  • IcoMoon (browse a wide range of pixel perfect icon solutions, many of which are free)
  • Death to Stock Photo (help overcoming the equivalent of writer’s block for photo seekers)

Email Automation

Social Media

  • Hootsuite (Manage all your social media in one place)
  • Latergram (Plan all your visual content from photos to videos at a glance across social channels)
  • ly (chrome extension that lets you see information from social networks as you browse)
  • Tagboard (add real-time content from the world’s top social media channels to your venue screens, web, and mobile platforms)



​Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.