Whether you’re a do-it-yourselfer or just looking to get and stay informed so you can talk shop with your in-house or outside team of experts, here are some essential tools of the trade (many of which are free) for inbound and digital marketing, social media, design, brand story-telling, and search engine optimization.

Inbound Marketing

  • Hubspot (inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers; Barrel O’Monkeyz partners with Hubspot to offer access to analytics and tools for our clients. Learn More)
  • Snippet (tool to help with developing rich content)

Know Your Audience

  • Quancast (get a better understanding of your audience that’s accurate, granular and real-time)
  • Google Trends (see what everyone is searching for and reading about)
  • Trendsmap (shows you the latest trends from Twitter, for anywhere in the world)
  • Google Alerts (Monitor the web for interesting new content based on topics and keywords you choose)
  • Survey Monkey (get the feedback you need with this online surveying tool)


  • Bitly (create short links and custom links that carry your branding across every device and channel)
  • Social Mention (track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time)

Website Development

  • WordPress (open source software you can use to create a beautiful website, blog, or app)


  • Pixler (online photo editing)
  • PhotoStory (create audiovisual presentations out of your photos and images)
  • Google Fonts (scan a wide range of free fonts – because typography is important)
  • IcoMoon (browse a wide range of pixel perfect icon solutions, many of which are free)
  • Death to Stock Photo (help overcoming the equivalent of writer’s block for photo seekers)

Email Automation

Social Media

  • Hootsuite (Manage all your social media in one place)
  • Latergram (Plan all your visual content from photos to videos at a glance across social channels)
  • ly (chrome extension that lets you see information from social networks as you browse)
  • Tagboard (add real-time content from the world’s top social media channels to your venue screens, web, and mobile platforms)



Barrel O’ Monkeyz is a San Diego-based strategic marketing agency specializing in Sports and Active Lifestyle markets. We serve as a seasoned, outsourced marketing team for companies looking to ramp up sales and launch new products. Our barrel is full of talent and creative arms ready to prove we don’t just monkey around!