Strategic Marketing

Barrel O’ Monkeyz Does Strategic Marketing

Barrel O’ Monkeyz believes marketing without a strategy—the what, the why, the who, and the where of doing something—is just checking boxes on your to-do list.

We employ a strategic marketing mindset with all marketing engagements starting with a deep dive into assessing the situation before we craft a long-term plan that defines the approach, methodology, and actions necessary to achieve your marketing goals.

Good Strategies Start With Good Questions

With a focus on product, price, place and promotion, Barrel O’ Monkeyz begins the strategic marketing process by asking:

  1. What is your overall mission/goal?
  2. How will your marketing activities support this goal?
  3. Who is your target audience?
  4. How will you engage this audience and where?
  5. What sets your brand apart/differentiates you from competitors?
  6. What are your action steps? What results/milestones do you need to achieve and by when?
  7. Do you have the expertise and resources to launch and sustain this effort?
  8. How will you measure progress?
  9. What plans are in place to ensure follow through and the ability to adjust strategy and tactics?

Barrel O’ Monkeyz Strategic Marketing Focus

  • Assessments/SWOT Analyses
  • Competitor Analyses
  • Strategic Planning
  • Strategic Marketing Plan Development
  • Identification of Resources
  • Develop and Execute Action Steps
  • Measure Progress
  • Refine and Adjust to the Marketplace


Barrel O’ Monkeyz is a San Diego-based strategic marketing agency specializing in Sports and Active Lifestyle markets. We serve as a seasoned, outsourced marketing team for companies looking to ramp up sales and launch new products. Our barrel is full of talent and creative arms ready to prove we don’t just monkey around!