Crafting Key Messages: The Heartbeat of a Successful Brand
With brand messaging, if it takes too long to get to the heart of the matter, readers simply move on. Keep it clear, keep it engaging, and watch your brand resonate. Here’s how!
Smart Strategies for Maintaining Balance as Summer Ends
Tips for managing support work for current clients while also keeping the business development pipeline active.
There’s Power in Being Positive
Positive thinking and appreciative inquiry are ways of identifying and building upon what is working well within an organization, community, or relationship.
Breathe New Life into Your Existing Content
Re-purposing existing content is a way to gain mileage for your content, reach new audiences, and reinforce your message without being repetitive.
You Make the Call (to Action)
Without obvious next steps or calls to action, sales messages often fall flat.
