Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.
Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.