Blog

Online Reviews: Are they for Real?

When you read a review online do you really, really know for whence it came? Whether it’s a 5-star review or a negative Nancy (or Norm), can you rely on its veracity? After reading a recent Wall Street Journal article, I’m not so sure. In Have Online Reviews Lost All...

BOM Hits the Road for Networking Opportunities

I’m a firm believer that, tempting as it is, you simply can’t conduct all business from behind a desk or by phone or email. Sometimes you just have to get out and shake hands and meet people face-to-face. That’s why a few times each year this King Monkey hits the road...

When You’re Not There, Who Does The Work?

I’ve written a lot in this blog about how every team needs to have a star performer—a certain someone who always seems to step up at just the right time with an extra effort to propel you and your efforts forward. While I firmly embrace the idea of a star performer,...

No Surprises: Get It In Writing

In all relationships, there are three truths: my truth (the truth as I see it); your truth (the truth from your perspective); and the “real truth” (something in-between your perspective and mine, which is probably much closer to reality). In personal relationships,...

Find Your Niche . . . and Scratch It

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for...

Making the Case for Content Repurposing

If I had a dollar for every time I’ve seen a client’s eyes glaze over when I tell him or her that we’re going to be pushing out content—lots of content—on a weekly (or even more frequent) basis, I’d be a very rich man. No surprise there. Trying to wrap your mind...

Does Your Brand Have Influence?

Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the...

LET’S GET CREATIVE

Barrel O’ Monkeyz is a San Diego-based strategic marketing agency specializing in Sports and Active Lifestyle markets. We serve as a seasoned, outsourced marketing team for companies looking to ramp up sales and launch new products. Our barrel is full of talent and creative arms ready to prove we don’t just monkey around!