How We Work
The Monkeyz Process
Barrel O’Monkeyz offers a flexible and scalable business model that’s able to adapt to your needs over time.
We Are Your Strategic + Tactical Partners
At the heart of the Monkeyz Process is a scalable strategic and tactical team right-sized to fit your unique needs and built to adapt as your business grows and objectives change.
Barrel O’Monkeyz’ Fractional CMO experts are seasoned professionals who bring executive-level strategy, leadership, and vision to your team—without the full-time overhead.
For tactical and creative support, your Monkeyz team consist of 2 to 3 members, including a project lead plus technical experts as needed.
Methodologies
We believe in an “aim first then shoot” approach to ensure strategies align with tactics and business goals.
Assessment (Discovery, Situational Analysis, Target Customers)
We start by thoroughly understanding your business, industry, and target customers. Identifying your unique strengths and challenges sets the stage for a successful strategy.
Strategy & SMART Goals and Objectives
Building upon assessment findings, we craft a strategy anchored by SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and objectives. This ensures our efforts are focused and measurable, guiding us toward clear, achievable outcomes.
Foundational Work (Create Lead Generation Funnel B2B and B2C)
Next, we build a lead generation funnel tailored to both B2B and B2C markets. This foundational work is crucial for attracting, nurturing, and converting leads into loyal customers.
Deployment (AB Testing on All Tactics)
We deploy recommended strategies with precision, implementing A/B testing on all tactics to determine effectiveness.
Measure & Adjust (KPIs, Baseline Metrics, Ongoing Measurement)
We track key performance indicators, assess baseline metrics, and conduct monthly measurements to understand what’s working and what’s not. This data-driven approach ensures we stay on the right path to success.
Rinse & Repeat
We apply our learnings, adapt our strategies, and repeat the process to ensure sustained growth and success.
Structured Engagements & Approach
Barrel O’Monkeyz emphasizes a structured and results-driven approach to all engagements. While our long-term and 30-day audit engagements require only a 30-day commitment from clients to get started, they benefit from a broader 9 to 12-month strategic perspective, as impactful results generally take time to develop.
Fractional CMO Leadership
For organizations seeking senior-level marketing guidance without the full-time overhead, our Fractional CMO engagement offers embedded executive leadership. Your fractional CMO works closely with your team to define strategy, oversee execution, and align marketing with business goals. Typically structured as a 6–12-month engagement, this includes roadmap development, campaign oversight, team coordination, and strategic planning. Rate ranges from $250 to $450/hour depending on whether hourly, project, or retainer-based.
30-Day Audit & Strategic Planning (project based)
We begin with a 30-day short-term engagement focused on audit and strategic planning. During this phase, we conduct a thorough audit of your current marketing efforts, analyze the competitive landscape, and identify key areas for improvement. We then develop a customized roadmap tailored to your business goals, setting the foundation for sustained growth and success. Small projects (audits, messaging) typically range from $5K to $15k, depending on services provided.
Long-Term (180+ Days, project & retained Services)
Following the initial audit and strategic planning phase, we typically enter into a 180-day (or more) project-based fee or long-term retainer for a specific suite of services. This phase is managed by a dedicated lead and support team focused on delivering results aligned with (KPIs). Large projects (brand overhauls, websites, go to market strategies) typically range from $20K to $50k, while retainers typically range from $6K to $15K per month, depending on services provided.
Results-Driven Project Management
Our project management approach ensures that every step is carefully planned, coordinated, and executed.
- Fractional CMO Leadership (if applicable)—Embedded executive guidance ensures that all marketing activities from strategy to tactics are coordinated and aligned with your overall objectives.
- Project Manager—A dedicated project manager oversees all aspects of the engagement.
- Project Management Meetings—Engagements feature regular meetings to discuss progress, address challenges, and align with objectives.
- Custom KPI Reports—Our comprehensive reports tracking key metrics provide insights into what is working and what needs adjustment.
- Project Management Software—We use advanced project management tools to streamline communication and collaboration.
- KPI Meetings—We analyze results and review KPI performance with clients on a monthly/quarterly basis, making data-driven adjustments as needed.
- Strategic Meetings—We engage with clients through quarterly strategic sessions to assess overall progress and refine strategies as needed.
General Pricing
Barrel O’Monkeyz typically works with clients . . .
- On an hourly basis for ad-hoc, short-term projects (<30 days) or for ongoing maintenance, such as maintaining a website or social media platform.
- On a project basis for longer term projects (31-60 days), such as developing or refreshing a website, establishing a social media presence, or creating a corporate ID package.
- On a retainer basis for long-term relationships (61 days or more) where we serve as your outsourced agency, executing strategy, monitoring results, and adjusting tactics and strategy as needed.
| Personnel Type | Hourly | Project | Retained |
| General Tactical | $250 | $200 | $150 |
| Senior Executive | $350 | $250 | $200 |
| Fractional CMO | $450 | $350 | $250 |
Note: All rates are subject to change
