You Can Grow Your Business By Narrowing Your Focus
Just because today’s technology gives you the ability to compete on a grand stage doesn’t mean you should. Are you better off being a big fish in a smaller pond?
Target Your Audience
When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.
Analytics: Know Thy Customer Through Technology
Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.
Is Your Content Hitting the Mark?
What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?
