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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

Is Anyone Hearing Your Message

Is Anyone Hearing Your Message?

The speed of life is no excuse for poor communication at work or at home. Being able to communicate is a vital skill.

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Lessons in Communication from the 4th of July

Lessons in Communication from the 4th of July

The Declaration of Independence shows us that the most effective communications include both facts and emotion.

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Target Your Audience

Target Your Audience

When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.

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It's in the Way That You Use Words

Language: It’s in the Way That You Use It

Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?

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Know Your Communication Style: Time, Place, and Audience Matter

Know Your Communication Style: Time, Place, and Audience Matter

The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.

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Let’s Explore: Is Taking A Stance Good for Business?

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…

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Transparency Builds Customer Loyalty and Trust

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…

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Thanks Dads!

Going  Social for Father’s Day

In case you’ve been living under a rock for the past month and need a reminder, Father’s Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad’s inventory of ties he shouldn’t wear but probably will. To all the Dads…

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Reflecting On Tech...

Reflecting on CES 2016: Technology Can’t Replace Relationships

I just returned from the Consumer Electronics Show in Las Vegas. There I saw innovators and wannabes hoping to become the next Sony, Samsung, or Apple—plus of course a few of the industry’s heavy hitters giving us a peek into what they hope will be our digital and electronic future. From virtual reality demos and…

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What is brand USA?

Reflection Leads to Mindful Decision Making

The hallmark of most successful business leaders and entrepreneurs is the ability to step back every now and then to reflect on where they are, where they want to be, and where they’ve been—including an examination of takeaways and critical lessons of what they’ve discovered along the way. Through reflection, we can make progress with…

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Authentic You

Dress and Speak According to Your Audience

The authentic, genuine YOU that you present to an audience—whether that audience is one person or one hundred—NEVER changes (at least it shouldn’t), but the way you communicate and connect with your audience by necessity must change with the context of the situation. From how you speak to the clothes you wear, you have to “know”…

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Kicker Tool

Amazing New Kicker Tool for Skiers, Snowboarders & Mountain Bikers

I have been hard at work on the first crowd-funding campaign for DMOS Collective’s new Kicker Tool™ for skiers, snowboarders, and mountain bikers, which launches Monday, October 19. This is simply the best portable terrain jump tool ever created! Based in Jackson Hole, Wyoming, DMOS is passionate about creating pro-quality, portable terrain jump tools. DMOS grew out…

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