Blogs

I read this quote today, “Influence may be the highest level of human skills” (author unknown) and it got me thinking about a blog I wrote two summers ago about “Influencer Marketing.” It seems I must have been channeling my younger self as I contemplated a topic for this week, which probably has something to…

The 2012 Presidential election is over . . . finally. Are you as exhausted as me from the wall-to-wall coverage and the ceaseless campaigning and spin that we’ve been inundated with since, it seems, the last election? Does it feel like we’ve been treading water for the past year or two, simply waiting for this election to…

Often when we hear the term “PR,” we mistakenly think about advertising or press releases, items that companies and individuals use to send information. And, certainly those things are important components of any good PR effort. But PR is so much more. PR is a company’s voice to the people. Just consider the term itself.…