Is This the Year You Get Serious About Social Media?
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
Going Social for Father’s Day
Father’s Day is coming right up. How do you honor your dad, whether he’s still with us or not, for the role he has played in your life? A few years back I wrote a blog honoring all dads out there. I was going to write another for this year, but I figured “if it ain’t...
Stop Suffering from Social Media Envy
When it comes to Social Media networks, size does matter. Of course, you want a quality audience that’s genuinely interested in your brand and what you have to say, and interested in sharing news about your brand with others, but you also want numbers—BIG numbers....
It’s Summer. Do You Know Where Your Customers Are?
Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of...
