by King Monkey | Jan 26, 2016 | Advertising, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Social Media, Story Telling, Target Market, Uncategorized
Goals are important. They are what drive us and give direction to our lives. Goals help us lose weight, get fit, finish household chores, climb mountains, buy houses, ask that special someone out on a date, have kids, work harder so we can make more money to buy the...
by King Monkey | Jun 24, 2015 | Uncategorized
I admit it. Occasionally, I’ll opt for a quick text message or email rather than talk to someone by phone. It’s easy and I run little chance of getting caught up in a “too-long” conversation when I’m pressed for time. It might even help me avoid a difficult or awkward...
by King Monkey | Jul 10, 2014 | Uncategorized
Do you dread cold calling? Do you wonder if it’s just a waste of time? Don’t toss cold calling out of your marketing tool kit just yet. Even in this day of digital and social media, some traditional techniques never get old. When done right—when done with purpose,...
by King Monkey | Aug 7, 2013 | Uncategorized
The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying...
by King Monkey | Jun 19, 2013 | Uncategorized
Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the...
