Blogs

With presidential and local campaigns in high gear, I got to thinking about how heavily these campaigns rely on public relations. After all, winning an election is as much about public perception as it is about policy and decision-making. So who do you think, so far, is winning the PR battle? Take a look at…

Sometimes ideas just pop into our heads. Intuitively, we seem to know what to say or write about our product or service, or some incredible insight we want to share with the world. The ideas and words come freely, easily, as though they’re on auto-pilot. Then there are other times when the ideas don’t flow…

“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of Steve Jobs for his next gig;…

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com/).] How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small business owners and entrepreneurs, you probably compare the number of phone or email inquiries you get before…

[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or buy a car. It’s not much fun to be on the receiving end…

Maybe it’s because I spent time over the holidays in Alaska, marveling at the wonders Mother Nature has to offer, or back here in California skiing in the mountains, refreshing mind, body, and spirit—whatever it is, I am looking at 2012 with a feeling of renewed energy, piqued curiosity, and clarity of purpose. Even though…

People are talking about you right now—your business, your products, your customer service. Can you afford not to listen? Better yet, how can you become part of the conversation so you can raise awareness of your brand and beef up your marketing efforts? Social media sites allow friends, colleagues, and acquaintances all over the world…

When it comes to search engine relevance and social media success online, content remains king. While the future of search results is ever-changing (check out this fascinating discussion of Facebook, Google, and the nature of relationship driven vs. numbers-driven SEO with two top tech entrepreneurs), one thing remains clear—to get noticed online, you need to…

Facebook gets the second most online traffic every day, just behind Google. Not too far behind them are other social media giants such as Twitter, LinkedIn, and scores more tailoring to specific audiences and niches. If that doesn’t get your juices going—if it doesn’t get you thinking your company/brand better jump on the social media…

Hi! For those of you that don’t know me, I’m Paul June, aka King Monkey. In 2009, I determined there was a smarter way to go about the marketing and development business.  To bring together incredible freelance talent under one umbrella to benefit businesses of all needs and sizes. Last year, I looked around and…

 Happy Holidays!  I recently read a book called “The Go-Giver” by Bob Burg and John David Mann (http://www.thegogiver.com) which stated that the 5 Laws of Stratospheric Success were as follows:  The Law of Value: Your true worth is determined by how much more you give in value than you take in payment. The Law of…