Cold Calling Know How

Do you dread cold calling? Do you wonder if it’s just a waste of time? Don’t toss cold calling out of your marketing tool kit just yet. Even in this day of digital and social media, some traditional techniques never get old. When done right—when done with purpose,...

Content Still Matters

The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying...

Social Media: Here to Stay

Watching the ups and downs of Facebook stock over the last year, got me to thinking, “Maybe this social media thing’s not all it’s cracked up to be.” Add in Apple’s recent tumble from numero uno company in the land, and I really started to wonder...

It’s All About Connections

The mid-winter blahs have no doubt hit our friends to the north, while we southern Californians bask in February sunshine that’s not too hot and not too cold. For me, this always seems like the perfect time of year to get sociable and share a slice of my “life in the...