Is This the Year You Get Serious About Social Media?
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
Pace Yourself and Your Business So You Can Maintain Momentum through the Holidays
After a long year, you’ve earned a holiday respite from the daily grind. But you must also maintain momentum toward the goals you set at the start of the year. Master the art of pacing yourself to ensure there’s something left in the tank come December.
Non-Retailers Need to Market During the Holidays Too
This time of year, marketing seems to be focused on one thing: attracting shoppers and their eager wallets and purses filled with credit cards and cash. That said, there’s still plenty of consumer bandwidth left for non-retailers to get in on the holiday season action.
But Is It Commercial?
Successful innovators not only consider the practical applications of their ideas—will this product solve a problem or fill a need—the entrepreneur in them also weighs whether the idea will be sellable. In other words, will anyone want or buy the resulting product or service?
Will It Sell? Sometimes Innovation Alone is Not Enough
Ten years ago this week, I was blogging about “innovation.” I wrote, “what we need to encourage is innovation and commercial viability.” Ten years on, it’s still sage advice. Here’s that blog again. Enjoy!
