Does Your Content Give Consumers What They Want?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
Networking Remains Crucial to Career and Business Success
Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.
Is This the Year You Get Serious About Social Media?
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
Pace Yourself and Your Business So You Can Maintain Momentum through the Holidays
After a long year, you’ve earned a holiday respite from the daily grind. But you must also maintain momentum toward the goals you set at the start of the year. Master the art of pacing yourself to ensure there’s something left in the tank come December.
Non-Retailers Need to Market During the Holidays Too
This time of year, marketing seems to be focused on one thing: attracting shoppers and their eager wallets and purses filled with credit cards and cash. That said, there’s still plenty of consumer bandwidth left for non-retailers to get in on the holiday season action.
But Is It Commercial?
Successful innovators not only consider the practical applications of their ideas—will this product solve a problem or fill a need—the entrepreneur in them also weighs whether the idea will be sellable. In other words, will anyone want or buy the resulting product or service?
Will It Sell? Sometimes Innovation Alone is Not Enough
Ten years ago this week, I was blogging about “innovation.” I wrote, “what we need to encourage is innovation and commercial viability.” Ten years on, it’s still sage advice. Here’s that blog again. Enjoy!
No Surprises: Get It In Writing
When Barrel O’Monkeyz is working on a project, we don’t like surprises, nor do our clients, so we “get it in writing.” That way, we can all be on the same page about what the work will entail, how long it will take, who’s doing what, how much will it cost, and more.
The Right People for the Job: Employee Engagement Revisited
Post-Labor Day weekend seemed like a good time to reflect on work, employee engagement, and how hiring the right people for the job who are happy and passionate about their work affects your brand. The Barrel O’Monkeyz team consists of engaged individuals dedicated to serving the Monkeyz mission and all our clients. Simply put, we’re…
Who Stands Out as a Stand-In?
As you go out into the world to represent your brand, who can you rely on to hold down the fort at home? Who’s your pinch-hitter? This is an important topic for leaders who attend or participate in tradeshows like the PPAI Expo premium show in Las Vegas or the SAAC Expo in San Diego—events that take them out of…
Carving a Niche That Represents You
These days the marketplace is becoming saturated with new brands, and so many are approaching this problem by casting the widest nets and diluting their brand identity to hopefully appeal to new markets. It’s important to remember what makes your brand unique. I explored this topic a few years ago and I think you’ll find…
Give Them Reasons to Believe in Your Brand
The tools may change over the years, but the fundamentals of brand building do not. Your brand story depends on giving your customers reasons to believe you can deliver. Nowadays it’s easier than ever to get your message out there. Let’s take a look at a blog from a few years back for some proven…
