Blogs

To me, summer seems to be a more appropriate time to start thinking more about self-care. We tend to be more active. People are taking vacations. Farm stands and grocery stores are loaded with fresh veggies and fruit. If ever there’s a time to be more health conscious, summer would seem to be it. Of…

There are certain rites of spring’s transition to summer: Mother’s Day, Father’s Day, and high school and college graduations come to mind. While each brings its own unique traditions, gift-giving is a common thread. Mother’s Day may have passed, but Father’s Day and graduation celebrations are still to come. This year, give your dad or…

It’s hard to read the news these days and NOT hear about how artificial intelligence (AI) is impacting our lives. From images and content your read online, to law enforcement and health care, chances are AI has impacted your life already and you don’t even know it. Where is this all going? To find out,…

These days, most hospitality and service-related businesses are struggling to stay afloat. With everyone essentially in the same boat, what can you do to set yourself apart? What’s the secret to success? There’s really no secret at all. Much of your success still depends on the basic business concept of providing EXCELLENT customer service. What…

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

Now that businesses are reopening and the economy is seeing a bit of a bounce back, it’s time to revisit those crucial elements of your business growth strategy. Needless to say, how you utilize social media should be chief among your marketing tactics when it comes to engaging customers and reaching out to potential new ones. In…

Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to buy product, arrange services, or get information. IS YOUR WEBSITE UP TO…

Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them for trying to make the best of a…

It’s safe to say that none of us could have foreseen the events of recent weeks as the world grapples with containing the COVID-19 pandemic. Here in the United States, schools, places of worship, and many businesses are shuttered as people shelter in place hoping to avoid infection, including this monkey who is fortunate enough…

I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and re-invigoration, both personally and professionally. What worked…