Blogs

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

Now that businesses are reopening and the economy is seeing a bit of a bounce back, it’s time to revisit those crucial elements of your business growth strategy. Needless to say, how you utilize social media should be chief among your marketing tactics when it comes to engaging customers and reaching out to potential new ones. In…

Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to buy product, arrange services, or get information. IS YOUR WEBSITE UP TO…

Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them for trying to make the best of a…

It’s safe to say that none of us could have foreseen the events of recent weeks as the world grapples with containing the COVID-19 pandemic. Here in the United States, schools, places of worship, and many businesses are shuttered as people shelter in place hoping to avoid infection, including this monkey who is fortunate enough…

I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and re-invigoration, both personally and professionally. What worked…

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for family, friends, and all those relationships that…

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…

My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve just come up with an idea—a really great…

Are you one of those business owners or managers that dares to question the norm? Do you wonder about changing things up in the workplace because you’re not convinced that doing things the same way you’ve always done them is good for business, employee morale, or productivity? Ultimately as owner, CEO, or manager you’re the…

In Star Trek lore, a “disruptor” is a Klingon weapon that, as its name suggests, “disrupts” a target’s cell structure, either inflicting heavy damage to said target or vaporizing it. In business, though, disruption doesn’t relate to inflicting mortal wounds, but rather to shaking up the status quo. And while the Klingons rarely won the…