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We’re Back: Sea Otter Bigger and Better than Ever

By all indicators, this year’s Sea Otter Classic in Monterey, CA was bigger and better than ever, with more exhibitors (400+), more sponsor banners (900+), and 8% growth in the number of athletes competing. As for the number of visitors/spectators, while the exact total isn’t available yet, the main parking area held 1,000 more vehicles…

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BOM - Are You Curious

Are You Curious?

Writer, broadcaster, and “man of the arts” Arnold Edinborough once wrote, “Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.” Personally, I don’t believe curiosity killed the cat. I believe curiosity is good for us, whether we’re feline, simian, or…

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Does Your Business Have “App” Appeal?

Having an App for your business is a near must these days. Large business or small, deploying an App fills essentially the same business need that Websites first began to fill 15 or so years ago by providing customers and prospects a digital space in which to interact with your brand. In other words, if…

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BOM Scope Creep

Do Your Projects Suffer from Scope Creep?

Scope creep—the tendency of a project to grow beyond its original parameters—can happen to the best of us, often despite the best intentions of all involved. Scope creep can rear its head in virtually any aspect of our home or work lives: You stop off at the grocery store for “only” a couple of items…

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can-you-hear-me-now

Is Your Content Marketing Being Heard?

People are inundated with emails, tweets, likes, shares, posts, and more every minute of every hour of every day. Terabytes and petabytes of information course continuously through the arteries of the Internet. What comes after a petabyte (a million gigabytes), I don’t know, but I am sure we’ll all find out soon enough. With all…

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foundations

Do Your Business Foundations Provide Solid Footing?

As I write this, Oroville Dam in northern California is still in crisis mode, but hasn’t been breached. Hopefully it will not  . . . and prayers go out to all in the potential path of destruction. As I’ve been watching the news and catching updates on my favorite feeds the last few days, it’s…

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BOM strategic thinking

Are You Being Strategic?

“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…

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You May Have to Narrow Your Market to Expand Opportunities

The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the green energizing, purifying, as though the area is undergoing…

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prospect discovery

Making “Discovery” Connections

How do you know when a prospective customer is a “real” prospect and not just someone who’s too nice or too embarrassed to say “no” or someone who’s so indecisive he or she will never say “yes”? Think about the time and effort you’d save and the resources you could reallocate, if you could only…

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Virtual Reality

Explore the Emerging Virtual Reality/Augmented Reality Content Market

Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

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Niche Social Networking

Niche Social Networks – The Place to Be and To Be Seen By Your Peers

It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or grabbing a coffee or a drink with colleagues. Much of…

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Virtual Reality

Explore the Emerging Virtual Reality/Augmented Reality Content Market

Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

Learn More