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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Virtual Reality

Explore the Emerging Virtual Reality/Augmented Reality Content Market

Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

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Niche Social Networking

Niche Social Networks – The Place to Be and To Be Seen By Your Peers

It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or grabbing a coffee or a drink with colleagues. Much of…

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Virtual Reality

Explore the Emerging Virtual Reality/Augmented Reality Content Market

Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

Learn More
Influencer Marketing

Does Your Marketing Have Influence?

It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…

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Niche Social Networking

Niche Social Networks – The Place to Be and To Be Seen By Your Peers

It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or grabbing a coffee or a drink with colleagues. Much of…

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BOM Brand Story Telling

Do You Have A Story to Tell?

Labor Day weekend has come and gone. It’s the proverbial marker to end summer and begin fall, though by the calendar (and for those of us in warmer climes) summer has a few more weeks on the dance card. Chances are you got together with friends and family at some point this weekend and probably…

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BOM Customer Service

Customer Service: Your Golden Opportunity to Exceed Expectations

When this King Monkey decides to part with his hard-earned dough, he expects to be treated well. I don’t think I have unrealistic expectations. I simply expect the product or service I buy to deliver on its promise—that’s first and foremost. If it’s supposed to slice and dice, then it darn well better slice and…

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BOM - The Pursuit of Greatness

Entrepreneurs Can Learn from Olympic Athletes’ Pursuit of Greatness

The Opening Ceremonies for the Rio Olympics are this Friday. Are you excited? I am (beach volleyball kicks off bright and early Saturday morning), though also a little apprehensive. The obstacles facing the Rio Olympics are well documented. In case you’ve been up in the jungle canopy the last few months, here’s a quick rundown…

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Customers

It’s Summer. Do You Know Where Your Customers Are?

Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of social media and digital marketing to both grow and…

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Golf Balls

Business Development 101: Take Care of Your Golf Balls First

Do you have more “room” in your life than you think? Often I’ll hear from a client or colleague that he or she is so busy running the business that there’s positively no time left in the schedule to engage in marketing, social media, and other business development activities—let alone have a life and enjoy…

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Reflecting On Tech...

Reflecting on CES 2016: Technology Can’t Replace Relationships

I just returned from the Consumer Electronics Show in Las Vegas. There I saw innovators and wannabes hoping to become the next Sony, Samsung, or Apple—plus of course a few of the industry’s heavy hitters giving us a peek into what they hope will be our digital and electronic future. From virtual reality demos and…

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Bananas Are The Best

How Am I Thankful? Let Me Count The Ways . . .

Paul June’s Quarterly Newsletter – Holiday Addition The winter holidays are upon us and year’s end will be here before you know it. It’s the perfect time to gather with friends, family, and colleagues to reflect on the year that “was” and the year ahead. For what are you most grateful? Are your relationships growing,…

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