Blogs

Summer is a time for travel and vacations, but that doesn’t mean your marketing efforts should take a timeout. While you and your staff are recharging body, mind, and spirit with a little summertime R&R, there are plenty of things you can do over the next several months to ensure your business growth efforts don’t…

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not, especially with social media making it easy…

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…

There’s a new buzz word making the rounds in business circles. If you’ve had your ear and eyes to the news grapevine the last few months, I’m sure you’ll recognize it. Close on the heels of the now cliché phrase, “We’re here for you,” is the term “pivot” as it relates to companies making significant…

At the heart of any successful company’s growth strategy, you will find a well-thought out and executed Public Relations campaign, and PR is especially critical now as companies reopen and reconnect with consumers. The content of your public relations leads to dialogue with customers and customers-to-be, and dialogue leads to full-blown conversations that create buzz about…

Even when we’re not dealing with a worldwide pandemic, subsequent economic slow down, and an “uneven” re-opening of businesses and the economy nationwide, digital marketing is not as simple as posting some content to your blog or website and sharing on social media. You need a strategy and the tools to deliver, now more than…

Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them for trying to make the best of a…

At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a way that appeals emotionally to customers and prospects. These are not…

In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous nature of content of all shapes, sizes, and types available online, how can a company…

Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world where all “features” are equal, what makes one product…

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for family, friends, and all those relationships that…

You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award Winner! Mobile Edge’s new CORE Gaming Backpack has been named 2017 VIP Award Winner…