Blog
Does Your Brand Story Have Lasting Power?
A successful brand is one that can evolve with changes in the marketplace in ways that don’t force you to re-create the wheel or re-establish who and what you are or what you represent to your target customers when new technologies, trends, and ways of doing business...
Keep Focus: September is Not Time for Complacency
September can be a “crossroads” type month. Summer’s just about over, autumn looms, and shortly after that it’s the holiday season (which seems to get bigger and longer and more drawn out every year) and then New Year’s. Some might feel tempted to coast the remaining...
You’re Speaking But Is Anyone Hearing You?
As any sales and marketing expert knows, one of the keys to success is “knowing your audience.” The same goes with communication, whether it’s person-to-person or if you’re addressing your team or the entire company. Who is you audience? What needs does your audience...
Add Some Influence to Your Marketing Tool Kit
I read this quote today, "Influence may be the highest level of human skills" (author unknown) and it got me thinking about a blog I wrote two summers ago about "Influencer Marketing." It seems I must have been channeling my younger self as I contemplated a topic for...
The Entrepreneurial Mind: There’s Always Another Way
I suspect we all have moments when we’re faced with a task or a challenge—big or small—that we need to address or overcome in order to move forward. It could relate to business, health, our relationships, finances, or all of the above. How we respond to these...
Our Lives Are Ruled By Expectations
Our lives are ruled by expectations. This is not good or bad - it's simply stating a fact based on the “World According to Paul.” Men and women are expected to fulfill specific roles. Kids are expected to exhibit certain behavior, etc . In the business world, leaders...
The Three “P”s of Teamwork: People, Processes, and Place
"The strength of the team is each individual member. The strength of each member is the team." (Phil Jackson) In early 2009, Barrel O’ Monkeyz first reared its head in the digital jungle. Envisioned as a virtual agency, my dream was to use technology to bring together...
As a Prospective Buyer Ask Me to Do Something . . . Anything!
I received a direct mail postcard (yes, they still make those!) in my inbox this week — not my virtual inbox, but my trusty old snail-mail box. This was a piece I could pick up and hold. It was a well-designed card, quality print job, and it had a few nice things to...
Paul’s Post-Vacation Debrief: Take A Hike!
I’m back from a week-long vacation with family and friends to northern California. It was my first vacation of the “more-than-a-long-weekend” variety in over five years, and I have to admit time away from the business of business does a body and a mind and a spirit...
Are All Communication Methods Equal?
I admit it. Occasionally, I’ll opt for a quick text message or email rather than talk to someone by phone. It’s easy and I run little chance of getting caught up in a “too-long” conversation when I’m pressed for time. It might even help me avoid a difficult or awkward...
Paul June Update: Hey, Has It Really Been That Long?
Time flies, they say, when you’re having fun, so I must be having loads of fun! While it seems just like yesterday I caught everyone up to date with one of my—ahem!—“quarterly” check-ins, a look back at the files tells me it’s been quite a stretch. Better late than...
Everyone Has a Story
“The life which is unexamined is not worth living.” – Plato I want to tell you a story. It’s the story of my life. Well, not the whole story—I’ll spare you the typical biographical details of when I was born and how old I was when I first learned to ride a bike....
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
