We Can ALL Be Creative
We all can apply creativity to our jobs and to our everyday lives. Creativity is where an idea begins, and who can say where it ends?
Does Your Brand Have Lasting Power?
Successful brands evolve with changes in the marketplace when new technologies, trends, and ways of doing business emerge. Does your brand have that kind of lasting power?
Language: It’s in the Way That You Use It
Language serves as a potent tool, capable of fostering empathy, building bridges, and transcending barriers. How do the words and attitude you use impact your brand story?
Does Your Content Give Consumers What They Want?
The job of connecting with consumers these days can be tough—but it’s not impossible. How can marketers communicate with people who don’t want to be interrupted?
Know Your Communication Style: Time, Place, and Audience Matter
The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.
