The authentic, genuine YOU that you present to an audience should NEVER change, but your communication style should change to suit the context and ensure optimal connection and understanding.
Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
This time of year, marketing seems to be focused on one thing: attracting shoppers and their eager wallets and purses filled with credit cards and cash. That said, there’s still plenty of consumer bandwidth left for non-retailers to get in on the holiday season action.
