by King Monkey | Oct 24, 2019 | Branding, Marketing, Marketing Tips
In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous...
by King Monkey | Jul 24, 2019 | Blog Tips, Branding, Entrepreneurs, Marketing, Story Telling
Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
by King Monkey | Aug 16, 2018 | Blog Tips, Branding, Business Development, Digital Media, Marketing, Marketing Tips, Social Media
There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for...
by King Monkey | Aug 30, 2017 | Branding, Digital Media, Kickstarter, Marketing Tips, Story Telling
You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award...
by King Monkey | May 17, 2017 | Branding, Business Development, Entrepreneurs, Marketing, Marketing Strategy, Marketing Tips, Product Development, Target Market
Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At...
