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Put Down Time to Work for Your Business

Put Down Time to Work for Your Business

by King Monkey | Apr 13, 2020 | Blog Tips, BOM News, Branding, Business Development, Entrepreneurs, Marketing Tips, Planning, Time Management

Many bricks and mortar businesses are using their down time due to the Coronavirus shutdowns to clean up, renovate, organize, and do a lot of little things they could never get to because they were too busy and their stores or establishments too full. Kudos to them...
Keep Your Messaging Simple, Smart, and People-Friendly

Keep Your Messaging Simple, Smart, and People-Friendly

by King Monkey | Feb 26, 2020 | Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Story Telling

At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a...
Making the Case for Brand Consistency

Making the Case for Brand Consistency

by King Monkey | Oct 24, 2019 | Branding, Marketing, Marketing Tips

In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous...
In the Brand Multi-Verse, Your Story is What Makes You Stand Out from the Crowd

In the Brand Multi-Verse, Your Story is What Makes You Stand Out from the Crowd

by King Monkey | Jul 24, 2019 | Blog Tips, Branding, Entrepreneurs, Marketing, Story Telling

Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
Find Your Niche . . . and Scratch It

Find Your Niche . . . and Scratch It

by King Monkey | Aug 16, 2018 | Blog Tips, Branding, Business Development, Digital Media, Marketing, Marketing Tips, Social Media

There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for...
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