Blog
Is Your Inbound Marketing Suffering from Content Block?
With 3 out of 4 marketers across the globe prioritizing inbound marketing as their primary approach to marketing these days, more than ever your marketing success relies greatly on the development of high quality content—and lots of it. Whether it’s in written form,...
What’s Your Recipe for Success?
Do you know what success looks like for your new project, product launch, sales/marketing campaign, or branding/re-branding efforts? Courtesy of Merriam Webster, the standard definition of success goes something like this: “the degree or measure of succeeding; a...
Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?
There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search "results" they know to be ads or that are...
Transparency Builds Customer Loyalty and Trust
Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been...
After the Initial Idea, What Comes Next? Strategy, of Course
My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve...
Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.
A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website...
Are You Growing Your “Brand Fans”?
Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on...
Overcoming the “Do Not Disturb Mentality” of Today’s Consumers
The age of the virtual consumer is here. Through the power of whatever device we happen to be holding and using at a given moment, we can buy something, sell something, make an appointment, cancel one, leave a message, search for something (even if we’re not quite...
Do You Question the Norm?
Are you one of those business owners or managers that dares to question the norm? Do you wonder about changing things up in the workplace because you’re not convinced that doing things the same way you’ve always done them is good for business, employee morale, or...
Set Disruptors to . . . Win!
In Star Trek lore, a “disruptor” is a Klingon weapon that, as its name suggests, “disrupts” a target’s cell structure, either inflicting heavy damage to said target or vaporizing it. In business, though, disruption doesn’t relate to inflicting mortal wounds, but...
Be a Mentor: Share Your Expertise and Pay It Forward
Have you ever been a mentor to someone—and I don’t just mean have you ever given someone else advice (who hasn’t?). What I mean is have you ever truly mentored someone? Have you been that adviser, counselor, or guide to someone who’s just starting out or to someone...
Every Business Needs a Star Performer
Much has been written and said this week about how the New England Patriots are going to the Super Bowl again. Clearly, many fans outside of New England are suffering from “Patriots Fatigue” as it seems the Pats play in the Super Bowl practically every year. Well,...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
