
Crafting Key Messages: The Heartbeat of a Successful Brand
With brand messaging, if it takes too long to get to the heart of the matter, readers simply move on. Keep it clear, keep it engaging, and watch your brand resonate. Here’s how!
Having goals and action steps in writing makes determining daily and weekly tasks easier . . . and helps me avoid procrastination.
Tips for managing support work for current clients while also keeping the business development pipeline active.
Positive thinking and appreciative inquiry are ways of identifying and building upon what is working well within an organization, community, or relationship.
Re-purposing existing content is a way to gain mileage for your content, reach new audiences, and reinforce your message without being repetitive.