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Digital Marketing: Look Before You Leap to Boost Effectiveness

Digital Marketing: Look Before You Leap to Boost Effectiveness

by King Monkey | Jun 7, 2016 | Advertising, Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Target Market, Uncategorized, Websites

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...
Do Your Landing Pages Make the Grade?

Do Your Landing Pages Make the Grade?

by King Monkey | Mar 22, 2016 | SEO / SEM, Uncategorized, Websites

  You’ve labored long and hard to get your search marketing right where you want it: You employed Search Engine Marketing (SEM) techniques by paying for clicks through Google AdWords to get your website front and center in the search results, gaining traction for...
Write Search Marketing Content for People, Not Computers

Write Search Marketing Content for People, Not Computers

by King Monkey | Mar 15, 2016 | SEO / SEM, Uncategorized, Websites

A common misconception about effective search marketing is that you need to pack your content full of keywords so search bots will take notice. Sure, your content needs to contain keywords and phrases your target buyers will use to find you, but not to the point...
How Do You Know if Your Website Suffers from Performance Issues?

How Do You Know if Your Website Suffers from Performance Issues?

by King Monkey | Mar 1, 2016 | Digital Media, Uncategorized, Websites

A lot has been said, written, and posted about Web analytics in recent years. Every website owner seems to understand that he or she needs to have web analytics in place—it’s part of practically every web-related sales pitch or digital marketing plan going—but there’s...
Is Your Website Sticky?

Is Your Website Sticky?

by King Monkey | Feb 18, 2016 | Advertising, Blog Tips, Design, Digital Media, Marketing, Marketing Strategy, SEO / SEM, Target Market, Uncategorized, Websites

If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to...
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