Blogs

Reviews are fundamental to online consumerism. Without reviews to read through, how do you know the widget you’ve been eyeing from “Company X” is all it’s cracked up to be? You’ve never heard of Company X and their particular version of widget, so how can you be sure you’re getting good value for your money?…

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus inwardly, and hunker down, fearful of the future and what it…

Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to buy product, arrange services, or get information. IS YOUR WEBSITE UP TO…

A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website makes? In life and…

Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on Inbound Marketing campaigns than on outbound. 84% of small businesses…

Memorial Day is in the rear-view mirror, which means summer weather is about to hit and vacation “season” soon will be in full swing, including for yours truly and the Monkeyz staff. It’s an annual rite that’s good for the body, mind, and spirit—and good for recharging the batteries so you’re in tip-top fighting shape…

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d be surprised. Many digital marketers are more about selling tactics—aka “services”—rather than selling what…

  You’ve labored long and hard to get your search marketing right where you want it: You employed Search Engine Marketing (SEM) techniques by paying for clicks through Google AdWords to get your website front and center in the search results, gaining traction for your new product. At the same time, you employed Search Engine…

A common misconception about effective search marketing is that you need to pack your content full of keywords so search bots will take notice. Sure, your content needs to contain keywords and phrases your target buyers will use to find you, but not to the point incoherence. What good will it do for a search…

A lot has been said, written, and posted about Web analytics in recent years. Every website owner seems to understand that he or she needs to have web analytics in place—it’s part of practically every web-related sales pitch or digital marketing plan going—but there’s a big difference between knowing you need something and knowing how…

If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to capture hearts and minds in those precious few…

When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a successful connection? Far too often I see business development and marketing types launch…