Analytics: Know Thy Customer Through Technology
Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.
Good, Bad, or Fake? Finding Value In Online Reviews
Reviews are fundamental to online consumerism. Without reviews to read through, how do you know the widget you’ve been eyeing from “Company X” is all it’s cracked up to be? You’ve never heard of Company X and their particular version of...
In Times of Uncertainty, Brands Must Be More than Fair Weather Friends
When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus...
Restart Essential: What Shape is Your Website In?
Businesses are slowly beginning to open their doors—virtual or otherwise—across the country. As they do, consumers look to company websites and social media pages for up-to-date information that reflects the current state of the business, as well as a way for them to...
