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Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?

Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?

by King Monkey | Apr 11, 2018 | Advertising, Marketing, Marketing Strategy, Marketing Tips

There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or...
Transparency Builds Customer Loyalty and Trust

Transparency Builds Customer Loyalty and Trust

by King Monkey | Apr 3, 2018 | Business Development, customer service, Entrepreneurs, Public Relations

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been...
After the Initial Idea, What Comes Next? Strategy, of Course

After the Initial Idea, What Comes Next? Strategy, of Course

by King Monkey | Mar 23, 2018 | Business Development, Marketing Strategy

My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve...
Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.

Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.

by King Monkey | Mar 7, 2018 | Design, Target Market, Websites

A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website...
Are You Growing Your “Brand Fans”?

Are You Growing Your “Brand Fans”?

by King Monkey | Feb 27, 2018 | Advertising, Blog Tips, Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites

Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on...
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