by King Monkey | May 20, 2014 | Uncategorized
If there were such a thing as a marketing “silver bullet,” then I’d either need to find a different line of work—because everyone could do it—or I’d be super rich, because I’d be the keeper and dispenser of marketing’s secret sauce recipe. But marketing is not easy...
by King Monkey | Feb 5, 2014 | Uncategorized
How many decisions do you make based on hunches or gut feelings? Did you just drop $30K on that new car because you had a “hunch” that it was everything you wanted, needed, and more? Or did you do some online research first, maybe even listening to the recommendations...
by King Monkey | Jun 19, 2013 | Uncategorized
Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the...
by King Monkey | Jun 5, 2013 | Uncategorized
I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of...
by King Monkey | May 22, 2013 | Uncategorized
Who are your customers? Do you know them, really . . . or do you just think you do. For most small- to medium-sized businesses, I’m betting on the latter, and here’s why: you would be amazed at how many times I’ve been asked to spearhead a marketing effort, or retool...
