Does Your Brand Have Lasting Power?
Successful brands evolve with changes in the marketplace when new technologies, trends, and ways of doing business emerge. Does your brand have that kind of lasting power?
Here’s How to Design the Right Logo for Your Business
If you’re a graphic designer or in the marketing biz, you’ve probably had a client or two ask, “How difficult can it be to design a logo?”—as though designing a logo is just an afterthought to whatever branding work you’re doing for them. No big deal. Designing a...
Building Your Brand Story, One Step at a Time
Your brand is not just a clever logo, a catchy slogan, and what you say about yourself. Your brand—whether you’re an individual or large corporation—is how you act and behave and are perceived by consumers. It’s a story about you, your business, and your customers—a...
Do Your Homework: Brand “Confusion” Can Be Costly
Your brand is the way consumers experience your business. It’s the story of who you are and how you show up in the hearts and minds of consumers and your customers, encompassing everything from your logo and your product or service’s “look and feel,” to the way you...
