Blogs

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in business for a while, they have a…

We’ve all been there. In fact, we’re all probably still “there” to some extent, at least on occasion. In business and in life, there are just some things we love to do and some things we abhor—even if we’re good at them. Take me, for example. On the domestic front, the laundry and I just…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

We’re all guilty of assuming. After all, assumptions based on life experiences and common sense can help us to anticipate and be proactive, rather than reactive. But taking things for granted all of the time, even when we should know better, is where we can get into trouble . . . and the news these…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of physics.…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

We all wish our marketing success could be guaranteed and efficient. Given the massive sales of the iPhone6 and iPhone6+, it seems these days all Apple has to do is “build it and they will come.” The same goes for other recent product debuts such as the PlayStation4 and Xbox One. With built-in user communities,…

The Huntington’s Disease Society of America San Diego Chapter’s “Celebration of HOPE Gala 2014” is coming up on Friday, October 17, at the Manchester Grand Hyatt. This event features great food and drinks, dancing, an exciting live and silent auction, and talks from Steve Fisher, Head Coach, SDSU Men’s Basketball; Mike McCoy, Head Coach, San…

Your brand is the sum of your actions, your words, how others experience you, and how they perceive you. This holds true whether you’re an individual (personal brand) or you represent an organization (company brand). Your brand is your reputation. It sets expectations, and it’s based on first impressions and lasting impressions, whether those impressions…

I was in a local big box store over the weekend. There in the seasonal aisle section what did I see? There were Halloween decorations, costumes, and candy by the bagful . . . and amazingly there were also lots and lots of Christmas decorations, ranging from lighted trees to bows and ribbons. Really, in…

We’ve all been there: meetings that are at conceivably the worst times possible, lack focus, just seem to go on endlessly with little to show for progress, or tend to become forums for self-aggrandizement. It’s Monday morning and someone had the bright idea to kick off the week with an early morning meeting. So-and-so, who…