Analytics: Know Thy Customer Through Technology
Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.
Is Your Content Hitting the Mark?
What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?
Do Your Landing Pages Make the Grade?
You’ve labored long and hard to get your search marketing right where you want it: You employed Search Engine Marketing (SEM) techniques by paying for clicks through Google AdWords to get your website front and center in the search results, gaining traction for...
Write Search Marketing Content for People, Not Computers
A common misconception about effective search marketing is that you need to pack your content full of keywords so search bots will take notice. Sure, your content needs to contain keywords and phrases your target buyers will use to find you, but not to the point...
