by King Monkey | Oct 12, 2016 | Business Development, Digital Media, Entrepreneurs, Marketing, Marketing Strategy, Networking, Uncategorized
It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or...
by King Monkey | Jul 20, 2016 | Business Development, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Social Media, Uncategorized
Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of...
by King Monkey | Jun 7, 2016 | Advertising, Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Target Market, Uncategorized, Websites
Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...
by King Monkey | May 31, 2016 | Branding, Digital Media, Marketing, Uncategorized
The transition away from what’s known as “traditional marketing”—what we, back in the day, simply called “marketing”—is accelerating. Newspapers and magazines large and small are forgoing print editions in favor of online versions; and even billboards are getting...
by King Monkey | Feb 18, 2016 | Advertising, Blog Tips, Design, Digital Media, Marketing, Marketing Strategy, SEO / SEM, Target Market, Uncategorized, Websites
If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to...
