Blogs

It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…

Marketers are always striving to engage consumers. It’s what we do. Through advertising, PR, direct mail, social media, special events—you name it—our goal is to expose audiences to your brand, tell them your brand story, and engage said audience in the process of buying, selling, and talking about your product or service. Now, emerging technology…

It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or grabbing a coffee or a drink with colleagues. Much of…

Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of social media and digital marketing to both grow and…

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d be surprised. Many digital marketers are more about selling tactics—aka “services”—rather than selling what…

The transition away from what’s known as “traditional marketing”—what we, back in the day, simply called “marketing”—is accelerating. Newspapers and magazines large and small are forgoing print editions in favor of online versions; and even billboards are getting digital makeovers. In its place, the ever-evolving world of “digital marketing” is firmly taking root. First came…

If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to capture hearts and minds in those precious few…

It’s 2016. Do you have a website? According to a 2015 Inc. Online article, more than half of small businesses do not! I find that number astounding, even a little hard to believe. Of course, what they consider a “small business” is quite broad. For example, one of the small businesses Inc. cited is a…

Goals are important. They are what drive us and give direction to our lives. Goals help us lose weight, get fit, finish household chores, climb mountains, buy houses, ask that special someone out on a date, have kids, work harder so we can make more money to buy the things we want, etc. In business,…

Paul June’s Quarterly Newsletter – Holiday Addition The winter holidays are upon us and year’s end will be here before you know it. It’s the perfect time to gather with friends, family, and colleagues to reflect on the year that “was” and the year ahead. For what are you most grateful? Are your relationships growing,…

“There is immense power when a group of people with similar interests gets together to work toward the same goals.” (Idowu Koyenikan, author and consultant) Congrats to DMOS Collective on its team effort to create pro-quality, portable tools so riders and athletes can build better jumps. With over 200 backers to date and some 20+…

Entrepreneurs often suffer from an “I can do it all myself” mindset. It comes with the territory. They act as their own CEOs, accountants, administrative assistants, marketing leaders, sales reps, technical support specialists, travel agents, etc. You name it; most entrepreneurs are proverbial “jacks-of-all-trades.” Is this how you run your business, or even your household?…