Blogs

Memorial Day is in the rear-view mirror, which means summer weather is about to hit and vacation “season” soon will be in full swing, including for yours truly and the Monkeyz staff. It’s an annual rite that’s good for the body, mind, and spirit—and good for recharging the batteries so you’re in tip-top fighting shape…

Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At a recent brainstorming session with my team to discuss strategies and tactics…

People are inundated with emails, tweets, likes, shares, posts, and more every minute of every hour of every day. Terabytes and petabytes of information course continuously through the arteries of the Internet. What comes after a petabyte (a million gigabytes), I don’t know, but I am sure we’ll all find out soon enough. With all…

As I write this, Oroville Dam in northern California is still in crisis mode, but hasn’t been breached. Hopefully it will not  . . . and prayers go out to all in the potential path of destruction. As I’ve been watching the news and catching updates on my favorite feeds the last few days, it’s…

“Strategic” is one of those words that has become increasingly popular in the business vernacular. I wonder, though, if most of us know what it truly means, or if it’s nearing status as one of those throwaway words or phrases such as “engagement” or “high quality.” It’s not just enough to use “strategic” as a…

The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the green energizing, purifying, as though the area is undergoing…

How do you know when a prospective customer is a “real” prospect and not just someone who’s too nice or too embarrassed to say “no” or someone who’s so indecisive he or she will never say “yes”? Think about the time and effort you’d save and the resources you could reallocate, if you could only…

When it comes to Social Media networks, size does matter. Of course, you want a quality audience that’s genuinely interested in your brand and what you have to say, and interested in sharing news about your brand with others, but you also want numbers—BIG numbers. Telling 10 of the most interested and loyal fans all…

Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or grabbing a coffee or a drink with colleagues. Much of…

Star Trek’s Holodeck still might be some years in the future, but the technology essential to power it is already in place: Advanced desktop displays with touch and motion accessories Immersive experiences such as VR/AR goggles VR/AR rooms and enclosures, such as simulators and even amusement park rides. As a result, a budding VR/AR content…

It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…