Networking Remains Crucial to Career and Business Success
Networking may be old school, but that doesn’t mean it’s any less crucial to career or business success. Attend those mixers. Establish those connections. Get engaged.
Is This the Year You Get Serious About Social Media?
Businesses must engage prospects and customers where they consume information for work and for pleasure. If you’re not there but they are, you could be (and most likely are) missing out.
Non-Retailers Need to Market During the Holidays Too
This time of year, marketing seems to be focused on one thing: attracting shoppers and their eager wallets and purses filled with credit cards and cash. That said, there’s still plenty of consumer bandwidth left for non-retailers to get in on the holiday season action.
Carving a Niche That Represents You
These days the marketplace is becoming saturated with new brands, and so many are approaching this problem by casting the widest nets and diluting their brand identity to hopefully appeal to new markets. It’s important to remember what makes your brand unique. I...
