by Paul June | Jul 24, 2019 | Blog Tips, Branding, Entrepreneurs, Marketing, Story Telling
Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
by Paul June | Aug 30, 2017 | Branding, Digital Media, Kickstarter, Marketing Tips, Story Telling
You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award...
by Paul June | May 17, 2017 | Branding, Business Development, Entrepreneurs, Marketing, Marketing Strategy, Marketing Tips, Product Development, Target Market
Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At...
by Paul June | Mar 29, 2017 | Branding, Design, Digital Media, Entrepreneurs, Intellectual Property, Product Development
Whether or not the design elements of cheerleader uniforms can be copyrighted might, at first glance, seem a bit inconsequential. After all, except for certain graphics, school/team colors, or stitch patterns, cheerleader outfits are all pretty much the same, aren’t...
by Paul June | Mar 22, 2017 | Branding, Business Development, Design, Digital Media, Marketing Strategy, Marketing Tips
Having an App for your business is a near must these days. Large business or small, deploying an App fills essentially the same business need that Websites first began to fill 15 or so years ago by providing customers and prospects a digital space in which to interact...
