by King Monkey | Feb 26, 2020 | Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Story Telling
At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a...
by King Monkey | Oct 24, 2019 | Branding, Marketing, Marketing Tips
In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous...
by King Monkey | Jul 24, 2019 | Blog Tips, Branding, Entrepreneurs, Marketing, Story Telling
Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
by King Monkey | Aug 16, 2018 | Blog Tips, Branding, Business Development, Digital Media, Marketing, Marketing Tips, Social Media
There’s an old adage that says “You can’t be everything to everybody.” Attempt to do so in your personal life, and you’ll constantly be trying to please everyone to the point where you stretch yourself so thin that there’s just not enough “you” left to go around for...
by King Monkey | Aug 30, 2017 | Branding, Digital Media, Kickstarter, Marketing Tips, Story Telling
You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award...