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Digital Marketing: Look Before You Leap to Boost Effectiveness

Digital Marketing: Look Before You Leap to Boost Effectiveness

by King Monkey | Jun 7, 2016 | Advertising, Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Target Market, Uncategorized, Websites

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...
Give Legs to Your Brand Story with Digital Marketing

Give Legs to Your Brand Story with Digital Marketing

by King Monkey | May 31, 2016 | Branding, Digital Media, Marketing, Uncategorized

The transition away from what’s known as “traditional marketing”—what we, back in the day, simply called “marketing”—is accelerating. Newspapers and magazines large and small are forgoing print editions in favor of online versions; and even billboards are getting...
Your Target Persona: Know Who You’re Talking To

Your Target Persona: Know Who You’re Talking To

by King Monkey | Feb 9, 2016 | Advertising, Branding, Digital Media, Marketing Strategy, Marketing Tips, Social Media, Story Telling, Target Market, Uncategorized, Websites

When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a...
Website 101: Plan for Success

Website 101: Plan for Success

by King Monkey | Feb 2, 2016 | Blog Tips, Branding, Design, Digital Media, Marketing, Marketing Strategy, Uncategorized, Websites

It’s 2016. Do you have a website? According to a 2015 Inc. Online article, more than half of small businesses do not! I find that number astounding, even a little hard to believe. Of course, what they consider a “small business” is quite broad. For example, one of the...
Business Development 101: Take Care of Your Golf Balls First

Business Development 101: Take Care of Your Golf Balls First

by King Monkey | Jan 20, 2016 | Branding, Business Development, Marketing Strategy, Story Telling, Time Management, Uncategorized

Do you have more “room” in your life than you think? Often I’ll hear from a client or colleague that he or she is so busy running the business that there’s positively no time left in the schedule to engage in marketing, social media, and other business development...
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