Target Your Audience
When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.
Make Your Message So Clear Everyone Can Understand It
When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.
On the Road Again: Adventures in Business, Family, and Loving the Dodgers’ Moves
The last six months have been a colorful blend of business, family milestones, and general sports fervor (go Dodgers!). Like George Bailey, from ‘It’s a Wonderful Life,’ I am the richest man in town for a lot of reasons…
Analytics: Know Thy Customer Through Technology
Knowing how many people are accessing your web site, what their experience of it is, and whether they are buying what you’re selling is . . . priceless.
Is Your Content Hitting the Mark?
What good will it do for a search engine to rank your online content highly, only for it to miss the mark with your human readers?
