by King Monkey | Jul 27, 2016 | Uncategorized
Did you observe “Get to Know Your Customers Day?” It was last Thursday, July 21. It’s a day designed to encourage businesses to reach out to their customers and get to know them better. Sounds like a good idea to me, and if you did miss it, there’s no need to fret....
by King Monkey | Jul 20, 2016 | Business Development, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Social Media, Uncategorized
Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of...
by King Monkey | Jun 22, 2016 | Uncategorized
(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is...
by King Monkey | Jun 14, 2016 | Digital Media, Fun, Marketing Tips, Public Relations, Social Media, Story Telling, Traditions, Uncategorized
In case you’ve been living under a rock for the past month and need a reminder, Father’s Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad’s inventory of ties he shouldn’t...
by King Monkey | Jun 7, 2016 | Advertising, Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Target Market, Uncategorized, Websites
Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...
