Social Media: Segment Your Way to Better Results

WOW! 10,000 followers and counting on Facebook, Twitter, LinkedIn . . . 50,000 likes! It’s fantastic, right? But what does it all mean? How can you leverage your followers/social media community effectively? How do you get action, results? I recently asked my social...

Going Social

People are talking about you right now—your business, your products, your customer service. Can you afford not to listen? Better yet, how can you become part of the conversation so you can raise awareness of your brand and beef up your marketing efforts? Social media...

Putting People Behind Your Brand

Facebook gets the second most online traffic every day, just behind Google. Not too far behind them are other social media giants such as Twitter, LinkedIn, and scores more tailoring to specific audiences and niches. If that doesn’t get your juices going—if it doesn’t...