by King Monkey | Apr 23, 2014 | Uncategorized
As marketers, we’ve probably all faced one or more of these situations: We’re not converting Web traffic to sales No one’s subscribing to our email list Our free download just sits there with no suitors, like a wallflower at the high school dance We’re getting no...
by King Monkey | Apr 16, 2014 | Uncategorized
A blog on the topic of personal branding seemed like a natural follow-up to last week’s “I Know My Brand … Do You Know Yours?” As I started to ponder what to write, I had the strangest sense of Déjà vu. Seems I’d touched on that subject a few years back, so why...
by King Monkey | Oct 15, 2013 | Uncategorized
We’re all pretty much attuned to the notion of company brands and positioning, and to a certain extent, we’ve all heard about personal branding—which has become especially important these days with the pervasiveness of online and social media activities. Whether...
by King Monkey | Jun 19, 2013 | Uncategorized
Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the...
by King Monkey | Jan 30, 2013 | Uncategorized
News this week that Apple has up to five new/updated product releases in the works for 2013 got me to thinking about product life cycles again. I mean, I hardly got to know my iPhone 4 before the 4s and 5 made their respective appearances . . . and now the 5s is on...
