Branding: If It Looks Like a Duck, Swims Like a Duck . . .
Back in 1600, when Shakespeare penned Juliet’s now-famous line “What’s in a name? That which we call a rose by any other name would smell as sweet,” I doubt he ever imagined it would be used in a 2012 business blog about “branding.” But here it is. And with my sincere apologies to The Great…
Social Media: Not Just Another Sales Pitch
[Laurie Pehar Borsh is a public relations professional, social media PR consultant/guru, and member of the Barrel O’Monkeyz team (http://www.lpbpr.com).] Nobody likes to be outright “sold to” either online or offline. Just think of the last time you went to lease or buy a car. It’s not much fun to be on the receiving end…
Content Matters
Often when we hear the term “PR,” we mistakenly think about advertising or press releases, items that companies and individuals use to send information. And, certainly those things are important components of any good PR effort. But PR is so much more. PR is a company’s voice to the people. Just consider the term itself.…
If you build it, will they come?
Hi! For those of you that don’t know me, I’m Paul June, aka King Monkey. In 2009, I determined there was a smarter way to go about the marketing and development business. To bring together incredible freelance talent under one umbrella to benefit businesses of all needs and sizes. Last year, I looked around and…
Can a company be built around the premise of having fun and giving in today’s day and age?
Happy Holidays! I recently read a book called “The Go-Giver” by Bob Burg and John David Mann (http://www.thegogiver.com) which stated that the 5 Laws of Stratospheric Success were as follows: The Law of Value: Your true worth is determined by how much more you give in value than you take in payment. The Law of…
