When Brand Expectations Aren’t Met

Just as we expect the sun to come up tomorrow, or for there to be no one approaching us head-on in our lane when we round a hairpin turn, or that when we toss something up, it will come down, we come to expect certain things from brands. It’s just like the law of...

Heard Any Good (Brand) Stories Lately?

Success comes from being able to tell the story of your brand and engage audiences in ways that are creative, non-intrusive, and fun. Below is how we tell our brand story at Barrel O’Monkeyz. As our name suggests, we are energetic, nimble, and don’t believe business...

What Makes Your Brand Unique?

What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t,...

Unplug and Get Creative

I never know, week to week, from where the seeds of my next blog might come. Sometimes, something will catch my eye—a news article, TV show, chance encounter, LinkedIn post, or some other social media share. It’s all part of the creative process, and this week I’ve...