Outsourcing your marketing can be a game-changer. Not only does it provide you with access to expertise and fresh perspectives, but it can also free up internal resources to focus on your core business activities.
As an outsourced marketing team, Barrel O’Monkeyz provides strategic guidance and handles marketing for individuals, companies, and organizations. Our team typically includes a project lead and experts in SEO, content creation, social media management, web development, and advertising as needed. One of the greatest advantages of working with us is scalability. Whether you need to ramp up efforts for a big campaign or dial them back during quieter times, we offer the flexibility to adjust resources according to your needs.
Of course, maximizing the benefits of this type of relationship is crucial to success. Here are some strategies to get the most out of such a partnership:
- Clearly Define Goals and Objectives of Relationship
Before you begin working with an outsourced team, you should have a clear understanding of what you hope to achieve by working with them. Whether it’s increasing brand awareness, generating leads, boosting sales, or something else, having well-defined goals will guide the collaboration and make it more successful. Remember, having goals isn’t the same as having the strategy to get you there. Helping to develop that strategy is what your outsourced team is for—and it’s one of Barrel O’Monkeyz’ strengths.
- Choose the Right Partner
Selecting the right marketing team is vital. Look for a partner who understands your industry, shares your values, and has a proven track record. Ask for case studies, examples of their work, and meet in-person with members of the team if possible. A good fit will make all the difference in the effectiveness of your marketing efforts and the quality of the relationship.
- Establish Open and Regular Communication
Regular meetings and check-ins to discuss progress, challenges, and any adjustments needed are a must. Utilize communication tools such as Zoom, text, or email to stay connected and streamline collaboration. Being open, transparent, and responsive will foster a positive working relationship.
- Provide Comprehensive Onboarding
To hit the ground running, your outsourced team needs to be well-acquainted with your brand, products, and company culture. As one of our first steps in any relationship, we ask clients for various resources, such as brand guidelines (if they exist), past and present marketing materials, and any relevant data they might have. A thorough onboarding process helps us understand your business better and deliver more targeted and effective results.
- Foster a Collaborative Environment
Treat your outsourced team as an extension of your own. Encourage collaboration between internal and external team members to leverage their collective skills and ideas. Respect your outsourced team’s professional opinions and give them the autonomy to make decisions within their areas of expertise. When there’s such a culture of teamwork and respect, all parties feel valued and motivated to contribute their best work. Two-way communication and transparency are essential.
- Empower Your Team with Creative Freedom
While it’s important to provide guidance and direction, it’s equally crucial to give your outsourced team the creative freedom to explore new ideas and strategies. We ask clients to trust our expertise, and we’re stoked to share our industry knowledge and best practices. We also ask clients to be open to innovative approaches that might differ from their usual tactics. After all, it’s probably one of the main reasons they hired us!
- Set Clear Expectations and Metrics
Working with your outsourced team, establish clear expectations regarding deliverables, timelines, and performance metrics. Define key performance indicators (KPIs) that will be used to measure success, such as website traffic, conversion rates, or social media engagement. Regularly review these metrics to assess the effectiveness of marketing efforts so you and the team can make data-driven decisions.
Let’s Work Together
Building a strong, productive relationship with an outsourced marketing team can significantly enhance your marketing efforts and overall success. The key to success lies in mutual trust and a shared vision. Contact Barrel O’Monkeyz today to explore how we can serve as your outsourced marketing team and help you drive results.
