Lessons in Communication from the 4th of July
The Declaration of Independence shows us that the most effective communications include both facts and emotion.
You Make the Call (to Action)
Without obvious next steps or calls to action, sales messages often fall flat.
Drive Results with a Strategy
Executing without strategy is like swinging from tree to tree in the jungle with your eyes closed. Chances are you’ll miss. Doing something just for the sake of “doing” is not a solution.
You Can Grow Your Business By Narrowing Your Focus
Just because today’s technology gives you the ability to compete on a grand stage doesn’t mean you should. Are you better off being a big fish in a smaller pond?
Target Your Audience
When a message is not targeted, relatable, simple, unique, or of interest to the recipient it won’t be well received or memorable.
