INSIGHTS: KNOWLEDGE IS POWER.
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Is Hard Work the Key to Success?
Experience shows that hard work alone isn’t always enough for success. Explore why talent, strategy, and smart efforts are crucial to achieving your personal and professional goals.
Building Your Brand Story, One Step at a Time
Your brand is not just a clever logo, a catchy slogan, and what you say about yourself. Your brand—whether you’re an individual or large corporation—is how you act and behave and are perceived by consumers. It’s a story about you, your business, and your customers—a...
Build a Website that Grows Your Brand Fans & Your Business
Most websites serve as online showcases—virtual brochures detailing products and services offered, highlighting key members of company teams, and providing a platform for some sort of e-commerce. While that’s all well and good, business owners and marketers know deep...
Does Your Brand Have Personality?
Everyone likes to play the word association game. For example, if I say “dog,” you might say “cat” or “poodle” or “Fido.” If I say “monkey,” you might say “banana” or “chimp” or “primate.” So let’s start this week’s blog by playing what I call the “Brand Association”...
Is Your Inbound Marketing Suffering from Content Block?
With 3 out of 4 marketers across the globe prioritizing inbound marketing as their primary approach to marketing these days, more than ever your marketing success relies greatly on the development of high quality content—and lots of it. Whether it’s in written form,...
What’s Your Recipe for Success?
Do you know what success looks like for your new project, product launch, sales/marketing campaign, or branding/re-branding efforts? Courtesy of Merriam Webster, the standard definition of success goes something like this: “the degree or measure of succeeding; a...
Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?
There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search "results" they know to be ads or that are...
Transparency Builds Customer Loyalty and Trust
Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been...
After the Initial Idea, What Comes Next? Strategy, of Course
My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve...
Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.
A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website...
Are You Growing Your “Brand Fans”?
Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on...
LET’S GET CREATIVE
Based in San Diego and active across southern California and beyond, Barrel O'Monkeyz serves as a seasoned, outsourced marketing agency specializing in both business-to-business and consumer-based marketing. Our barrel is full of talent and creative minds ready to help companies tell their brand stories, ramp up sales, and launch new products.
