by King Monkey | Jun 7, 2016 | Advertising, Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Target Market, Uncategorized, Websites
Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...
by King Monkey | May 31, 2016 | Branding, Digital Media, Marketing, Uncategorized
The transition away from what’s known as “traditional marketing”—what we, back in the day, simply called “marketing”—is accelerating. Newspapers and magazines large and small are forgoing print editions in favor of online versions; and even billboards are getting...
by King Monkey | Mar 1, 2016 | Digital Media, Uncategorized, Websites
A lot has been said, written, and posted about Web analytics in recent years. Every website owner seems to understand that he or she needs to have web analytics in place—it’s part of practically every web-related sales pitch or digital marketing plan going—but there’s...
by King Monkey | Feb 18, 2016 | Advertising, Blog Tips, Design, Digital Media, Marketing, Marketing Strategy, SEO / SEM, Target Market, Uncategorized, Websites
If you’re lucky, website visitors will give you 10 to 15 seconds to capture their attention before they move on to a shinier, more engaging web experience. As the marketing/sales leader for your organization, you need to be asking, “What are we doing on our website to...
by King Monkey | Feb 9, 2016 | Advertising, Branding, Digital Media, Marketing Strategy, Marketing Tips, Social Media, Story Telling, Target Market, Uncategorized, Websites
When it comes to communications—ANY communications—whether it’s whispering sweet nothings to a potential love interest, or trying to engage potential customers to buy your product or service, if you don’t know WHO you’re talking to, how can you hope to make a...
